Rodrigo Patricio
based in Braga, Portugal
I'm a Lead Product Designer & UX Researcher/ amateur photographer with a love for capturing moments / semi-professional traveler who's always plotting the next adventure / indie gamer who enjoys the creativity of small studios.
In the past, I've had the opportunity to design for some pretty cool brands—like Mercedes-Benz, Michelin, Santander Bank, Hanky Panky, to name a few.
I love solving problems through design, whether it's crafting seamless user experiences or creating products that feel intuitive and delightful.
Act Digital
May 2026 – PresentLead Product Designer
Led the UX strategy and design overhaul for Kantar's BrandDynamics platform. Drove the evolution of the Design System, conducted user research to inform product decisions, and redesigned core interfaces to enhance usability and visual consistency.
Hanky Panky
Sep 2024 – May 2026Lead Product Designer
Owning end-to-end design strategy for the eCommerce platform. Directed website redesign focused on usability and WCAG accessibility, delivering a 24% increase in conversion rates and 12% uplift in overall sales.
Urban Fox Design Studio
Oct 2023 – Sep 2024Senior Product Designer
Key client liaison owning end-to-end product design, brand identity, and high-fidelity UI/UX prototypes while ensuring technical feasibility and scope management.
Radix Engenharia e Software
Nov 2023 – Feb 2024Senior UX Designer (Short-Term Consulting)
Operating as a hands-on UX Engineer to translate complex concepts into functional prototypes and responsive front-end interfaces under urgent client deadlines.
WAY.AG
Oct 2021 – Oct 2023Product Designer - Senior Product Designer
Contributed to full design pipeline for major brands including Mercedes-Benz, Sam's Club, and Michelin. Delivered measurable improvements in usability scores and lead conversions.
WY Design & Development
Jan 2020 – Oct 2021Product Designer
Designed end-to-end UI/UX across diverse client projects. Collaborated closely with developers for accurate handoff and consistent user experience.
DuoStudios
Oct 2016 – Nov 2019UI/UX Designer
Specialized in UX research, user interviews, heatmaps, and data-informed redesigns to drive iterative usability improvements for web and mobile platforms.
Figma, Miro, Adobe Suite, Wireframes & Prototyping, Design Systems, Design Tokens.
User Interviews, Quantitative A/B Testing, Usability Testing, Heuristic Evaluations, User Personas.
Behavioral Psychology, Human Interaction Patterns, Cognitive Load Reduction, Mental Models.
Generative AI (Prompt Engineering), AI Personas, Auto Accessibility Testing.